Biswas supriya. <br/><br/>
Relationship marketing concepts,theories and cases / 
By Biswas supriya. 
 - 1st Ed. 
 - New Delhi :  PHI,  2011. 
 - 406p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.812  / BIS