Clow, Kenneth E. Essentials of marketing research : putting research into practice / By Kenneth E Clow, Karen E James. - 1st Ed. - Thousand Oaks, Calif. : Sage, ©, 2014. - 496p. ; 00 cm. ISBN: 9781412991308 Subjects--Topical Terms: MANAGEMENT.RETAIL. Dewey Class. No.: 658.83 / CLO