Kotler, Philip. <br/><br/>
Principles of Marketing / 
By Philip Kotler, Gary Armstrong. 
 - 1st Ed. 
 - New Delhi :  Pearson Education,  2014. 
 - 695p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI