TY  - BOOK
AU  - Lee, Nancy R.
AU  - Kotler, Philip,
TI  - Social marketing: Changing behaviors for good 
SN  - 9781452292144
U1  - 658.8 
PY  - 2013///
CY  - Los Angeles
PB  - Sage
KW  - SOCIAL INTRACTION-GROUPS, SOCIAL SCIENCE
ER  -