Percy, Larry. <br/><br/>
Strategic integrated marketing communications / 
By Larry Percy. 
 - 3rd ed. 
 - New York :  Routledge,  2018. 
 - 305p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9781138058323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / PER