Theaker, Alison. <br/><br/>
The public Relations strategic Toolkit :  An esential guide to successful public relations practice / 
By Alison Theaker, Heather Yaxley. 
 - 1st Ed. 
 - New Delhi :  Routledge,  2013. 
 - 386p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780415676489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>659.2  / THE