TY  - BOOK
AU  - Theaker, Alison.
AU  - Yaxley, Heather,
TI  - The public Relations strategic Toolkit: An esential guide to successful public relations practice 
SN  - 9780415676489
U1  - 659.2 
PY  - 2013///
CY  - New Delhi
PB  - Routledge
KW  - MANAGEMENT
KW  - RETAIL
ER  -