Bonnie L Drewniany. Creative strategy in advertising. / By Bonnie L Drewniany, A Jerome Jewler. - 1st Ed. - Belmont, Calif. : Wadsworth, 2013. - 314p. ; 00 cm. ISBN: 9781285080277 Subjects--Topical Terms: MANAGEMENT. Dewey Class. No.: 659 / DRE