TY - BOOK AU - Bonnie L Drewniany. AU - A Jerome Jewler, TI - Creative strategy in advertising. SN - 9781285080277 U1 - 659 PY - 2013/// CY - Belmont, Calif. PB - Wadsworth KW - MANAGEMENT UR - http://www.worldcat.org/oclc/811730770 ER -