TY  - BOOK
AU  - Yopp, Jan Johnson.
AU  - Katherine, C McAdams,
TI  - Reaching audiences: a guide to media writing 
SN  - 9780205483273
U1  - 808 
PY  - 2007///
CY  - Boston,
PB  - Pearson Allyn and Bacon,
KW  - Literature, rhetoric and criticism
UR  - http://www.worldcat.org/oclc/64208313
ER  -