Mullins, John W. <br/><br/>
Marketing management :  A strategic decision-making approach / 
By John W Mullins, Orville C Walker. 
 - 7th ed. 
 - New Delhi :  McGraw Hill,  2013. 
 - 551p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9781259097201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUL