TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C,
TI  - Marketing management: A strategic decision-making approach 
SN  - 9781259097201
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Management
ER  -