Saxena, Rajan. <br/><br/>
Marketing management / 
By Rajan Saxena. 
 - 5th ed. 
 - Chennai :  McGraw Hill,  2017. 
 - 816p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789339223304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX