Karunakaran, K. <br/><br/>
Marketing management :  Text and cases in Indian context / 
By K Karunakaran. 
 - 1st Ed. 
 - New Delhi :  HimalayPublishing House,  2017. 
 - 619p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789350515471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658  / KAR