Boyd, Harper W. <br/><br/>
Marketing research :  Text and cases / 
By Harper W Boyd, Ralph Westwall and Stanley F Stasch. 
 - 1st Ed. 
 - New Delhi :  AITBS Publishers, India,  2014. 
 - 816p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788185386164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY