TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westwall, Ralph,
AU  - Stasch, Stanley F,
TI  - Marketing research: Text and cases 
SN  - 9788185386164
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - AITBS Publishers, India
KW  - MANAGEMENT
ER  -