TY  - BOOK
AU  - Makkar, Urvashi.
AU  - Makkar, Harinder Kumar,
TI  - Customer relationship management
SN  - 9780071333313
U1  - 658.8 
PY  - 2016///
CY  - New Delhi
PB  - TatMcGraw Hill
KW  - MANAGEMENT
KW  - RETAIL
ER  -