Chunawalla, S A. Foundation of advertising theory and practice / By S A Chunawalla, K C Sethia. - 1st Ed. - New Delhi : HimalayPublishing House, 2015. - 612p. ; 00 cm. ISBN: 9788184882001 Subjects--Topical Terms: COMMERCE, COMMUNICATIONS & TRANSPORTATION. Dewey Class. No.: 659.1 / CHU