Chunawalla, S A. <br/><br/>
Advertising theory and practice / 
By S.A. Chunawalla, Keval J Kumar. 
 - 6 Ed. 
 - New Delhi :  HimalayPublishing House,  2011. 
 - 398p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789350513651 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU