Moriarty, Sandra. <br/><br/>
Advertising and IMC :  Principles and Practice / 
By Sandra Moriarty, Nancy Mitchell and William Wells. 
 - 10 ed. 
 - Essex :  Pearson Education Limited,  2015. 
 - 669p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and public relations.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV