Zikmund, William G. Business research methods / By William G Zikmund, Barry J Babin and Jon C Carr. - 8th ed. - New Delhi : Cengage Learning, 2016. - XXII,746p. ; 00 cm. ISBN: 9788131520369 Subjects--Topical Terms: RESEARCH METHODS. Dewey Class. No.: 658.403072 / ZIK