TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J,
AU  - Carr, Jon C , Adhikari, Atanu and Griffin, Mitch,
TI  - Business research methods
SN  - 9788131520369
U1  - 658.403072 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning
KW  - RESEARCH METHODS
ER  -