Belch, George E. <br/><br/>
Advertising and promotion an integrated marketing communications perspective / 
By George E Belch, Michael A Belch and Keyoor Purani. 
 - 12th ed. 
 - Chennai :  McGraw Hill,  2022. 
 - E-29p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL