TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A,
AU  - Purani, Keyoor,
TI  - Advertising and promotion an integrated marketing communications perspective
SN  - 9789354600807
U1  - 659.1 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill
KW  - Management
ER  -