Graham, Joha L. <br/><br/>
International marketing / 
By Joha L Graham, Mary C Gilly and Philip R Cateora. 
 - 15th ed. 
 - New Delhi :  McGraw Hill Education,  2015. 
 - 622p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780073529943 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658  / CAT