Kotler, Philip. <br/><br/>
Principles of marketing / 
By Philip Kotler, Gary Armstrong. 
 - 19th ed. 
 - New Delhi :  Pearson Education,  2016. 
 - 732p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658  / KOT