Lambin, Jean-Jacques. <br/><br/>
Market-driven management, Strategic and operational marketing / 
By Jean-Jacques Lambin, Isabelle Schuiling. 
 - 3rd ed. 
 - New York :  Palgrave Macmillan,  2007. 
 - 590p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780230276024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>MARKET-DRIVEN MANAGEMENT: STRATEGIC AND OPERATIONAL MARKETING.
<br/><br/><label>Dewey Class. No.: </label>658.802  / LAM