TY  - BOOK
AU  - Lambin, Jean-Jacques.
AU  - Schuiling, Isabelle,
TI  - Market-driven management, Strategic and operational marketing
SN  - 9780230276024
U1  - 658.802 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - MANAGEMENT
KW  - MARKET-DRIVEN MANAGEMENT: STRATEGIC AND OPERATIONAL MARKETING
ER  -