Jolibert, Alain and [et al]. Marketing management : A value-creation process / By Alain and [et al] Jolibert. - 1st Ed. - New York : Palgrave Macmillan, 2007. - 441p. ; 00 cm. ISBN: 9780230240957 Subjects--Topical Terms: MANAGEMENT.RETAIL. Dewey Class. No.: 658.8 / JOL