TY  - BOOK
AU  - Jolibert, Alain and [et al].
TI  - Marketing management: A value-creation process 
SN  - 9780230240957
U1  - 658.8 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - MANAGEMENT
KW  - RETAIL
ER  -