Lee, Nancy R. <br/><br/>
Social marketing, Influencing behaviours of good / 
By Nancy R Lee, Philip Kotler. 
 - 1st Ed. 
 - Los Angeles :  SAGE PUBLICATION,  2011. 
 - 503p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788132110200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>SOCIAL MARKETING: INFLUENCING BEHAVIOURS OF GOOD.
<br/><br/><label>Dewey Class. No.: </label>658.4  / LEE