TY  - BOOK
AU  - Lee, Nancy R.
AU  - Kotler, Philip,
TI  - Social marketing, Influencing behaviours of good
SN  - 9788132110200
U1  - 658.4 
PY  - 2011///
CY  - Los Angeles
PB  - SAGE PUBLICATION
KW  - MANAGEMENT
KW  - SOCIAL MARKETING: INFLUENCING BEHAVIOURS OF GOOD
ER  -