TY  - BOOK
AU  - Mcquarrie, Edward F.
TI  - The market research toolbox, A concise for beginners
SN  - 9781412991742
U1  - 658.83 
PY  - 2012///
CY  - Los Angeles
PB  - SAGE PUBLICATION
KW  - MANAGEMENT
KW  - RETAIL-MARKET RESEARCH TOOLBOX: A CONCISE FOR BEGINNERS
ER  -