TY  - BOOK
AU  - Kumar, V.
AU  - Sheth, Jagdish N,
TI  - Legends in marketing
SN  - 9788132109037
U1  - 658.5 
PY  - 2012///
CY  - Los Angeles
PB  - SAGE PUBLICATION
KW  - MANAGEMENT
KW  - RETAIL
ER  -