Direct marketing in action :  Cutting-edge strategies for finding and keeping the best customers. 

 - 1st Ed. 
 - London :  Praeger,  2007. 
 - 218p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780275992233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.872  / DIR