Kotler, Philip. <br/><br/>
Marketing moves :  A new approach to profits, growth, and renewal / 
By Philip Kotler, D Jain and Suvit Maesincee. 
 - 1st Ed. 
 - Cambridge :  Harvard University Press,  2002. 
 - 193p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9781578516001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT