TY  - BOOK
AU  - Kotler, Philip.
AU  - Jain, D,
AU  - Maesincee, Suvit,
TI  - Marketing moves: A new approach to profits, growth, and renewal 
SN  - 9781578516001
U1  - 658.8 
PY  - 2002///
CY  - Cambridge
PB  - Harvard University Press
KW  - MANAGEMENT
KW  - RETAIL
UR  - http://www.worldcat.org/oclc/47255288
ER  -