Cespedes, Frank V. <br/><br/>
Concurrent marketing :  Integrating product, sales, and service / 
By Frank V Cespedes. 
 - 1st Ed. 
 - Cambridge :  Harvard University Press,  1995. 
 - 307p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780875844442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CES