TY  - BOOK
AU  - Cespedes, Frank V.
TI  - Concurrent marketing: Integrating product, sales, and service 
SN  - 9780875844442
U1  - 658.8 
PY  - 1995///
CY  - Cambridge
PB  - Harvard University Press
KW  - MANAGEMENT
KW  - RETAIL
UR  - http://www.worldcat.org/oclc/32051681
ER  -