Calkin, Tim. <br/><br/>
Defending your brand / 
By Tim Calkin. 
 - 1st Ed. 
 - London :  Cambridge University Press,  2012. 
 - 294p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS.
<br/><br/><label>Dewey Class. No.: </label>658.490  / CAL