Moss, Danny. <br/><br/>
Public relations :  A managerial perspective / 
By Danny Moss, Barbara DeSanto. 
 - 1st Ed. 
 - London :  SAGE PUBLICATION,  2011. 
 - 494p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780761948563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>659.2  / MOS