TY  - BOOK
AU  - Moss, Danny.
AU  - DeSanto, Barbara,
TI  - Public relations: A managerial perspective 
SN  - 9780761948563
U1  - 659.2 
PY  - 2011///
CY  - London
PB  - SAGE PUBLICATION
KW  - MANAGEMENT
KW  - RETAIL
ER  -