Wirtz, Jochen. <br/><br/>
Services marketing :  people technology strategy / 
By Jochen Wirtz, Christopher Lovelock. 
 - 8th ed. 
 - Chennai :  Word scientific,  2016. 
 - 783p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9781944659004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>gernal managment.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR