TY  - BOOK
AU  - Berry, Leonard L.
TI  - Marketing services: competing through quality. 
SN  - 9780743267410
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Free Press, 2004
KW  - MANAGEMENT
KW  - RETAIL
UR  - http://www.worldcat.org/oclc/228062177
ER  -