Basu, Durga Das. <br/><br/>
Advertising management / 
By Durga Das Basu, Richard A Musgrave and Aaker David A. 
 - 1st Ed. 
 - New Delhi :  PHI,  2006. 
 - 754p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT