Keller, Kevin Lane. <br/><br/>
Strategic brand management / 
By Kevin Lane Keller. 
 - 3rd. 
 - New Delhi :  TatMcGraw- Hill,  2008. 
 - 692p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>STRATEGIC BRAND MANAGEMENT.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL