TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip,
AU  - Presnik, Marc Oliver,
TI  - Marketing, An introduction
SN  - 9788131706916
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - MARKETING
ER  -