Malhotra, Naresh K. <br/><br/>
Marketing research :  An applied orientation / 
By Naresh K Malhotra, Satyabhushan Dash. 
 - 1st Ed. 
 - New Delhi :  Pearson Education,  2011. 
 - 948p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>MARKETING- RESEARCH, ORIENTATION.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL