TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhushan,
TI  - Marketing research: An applied orientation 
SN  - 9788131731819
U1  - 658.83 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - MARKETING- RESEARCH, ORIENTATION
ER  -