Wells, William. <br/><br/>
Advertising :  Principles and practice / 
By William Wells, Sandra Moriarty and John Burnett. 
 - 7th ed. 
 - New Delhi :  Pearson Education,  2009. 
 - 592p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL